I have a quick question for you! As a small business why would you want a website? Of course, you may be in a better position to answer this question if you already have a website. If you don’t yet have a website for your business, don’t stress, we can help you with that.
You can tell a lot about a business by the look and feel of their website. A well designed, properly functioning website that is easy to navigate and provides you with the content you were looking for goes a long way to building a positive brand online. In contrast a poorly developed site that is difficult to navigate won’t keep visitors on your site for long and can reflect badly on your business.
Before employing a web designer it’s important that you have a clear goal in mind as to the purpose of your website.
But getting back to the original question. Why would you want a website for your business? Some common responses we’ve had in the past are “to attract more customers,” “it acts as our online business card” and “to sell products or services online.”
Getting to the crux of the matter. The most important aspect of any small business website is conversion. You want your website to convert visitors to the site into customers of your business. And to become customers, they must first contact your business by email / telephone etc. You need your site to encourage visitors to take action and pick up the phone and call you. This is where good web design in conjunction with proper search engine optimization can make your business a force to reckon with online.
You could be the best wedding cake designer in the entire Dublin region but let’s face it, if you don’t have an appealing, easy to use website your phone won’t ring. The three most important aspects to consider are: 1) the look and functionality of your site, 2) the message it conveys, and 3) a good organic ranking in the search engines.
The aim is to have your phone ringing off the hook. You want so many customers that you have to hire additional staff to deal with all the extra telephone calls you’re getting.
The same goes for any type of local business website. It doesn’t matter if you’re a solicitor, accountant, dentist, plastic surgeon, medical doctor or any other type of business owner.
To create and maintain an online presence, it’s no longer enough to work on the basis of “if you build it, they will come.” The days of having a simple online business card and expecting it to pop up on page one of Google, Bing and Yahoo are well and truly over. There’s no point even having a website if no one can find it.
We’ve found that the problem many business owners face is that – and perhaps you share this problem – they are in fact wedding cake designers, florists or restauranteurs – but not web design experts.
That’s perfectly fine, because we are. We can create a beautifully designed website for you, that’s easy for visitors to navigate, conveys the exact message your trying to get across and encourages visitors to contact your business.
Some people believe that web design is all about choosing a good domain and hosting company for your site. There’s a lot that goes into it and in reality it’s much more that this. One small aspect that needs to be considered is to determine what key phrases customers use when searching for your product or service. If you don’t have a well thought out plan of how your going to market your website, you’ll quite often find yourself chasing your tail so to speak. Dublin is a competitive place for local businesses with new competitors entering the market everyday. This is where our SEO Company Dublin can help. We can tailor a perfectly designed website that is fully optimized to rank for your local search term. Our services in Dublin are second to none.
What We Do
Another question we often get is “how can I myself keep the site updated and add additional content after it’s built?” Well, this is another important service we offer as part of our web design package. Not only will we build you a great looking website, but we’ll teach how to use the basic features so you can easily add additional content to your site without needing our web design services. Don’t worry with the system we have in place it’s really straight forward.
We’ll Make It Easy For You
There is no need for you to understand all the programming terminology that goes into creating a high quality, high converting website. Terms such as WordPress, HTML, Joomla, cascading style sheets, PHP and plugins are just one more thing you don’t need to worry about. We take care of it all for you with clear instructions on how you can continue to regularly update your site with fresh new content as often as you would like.
The Solution We Provide
Our Web Design team in Dublin is continually looking for new ways to provide the best possible service to you, the customer. Our job is to create and maintain a website that:
- You are happy with,
- Looks fantastic and is appealing to the end user, your customer / client,
- Loads quickly and is easy to navigate. Remember, customers won’t even reach your site if they have to wait too long for the page to load,
- Is easy for potential customers to find,
- Will answer any questions or objections that a customer / client may have,
- Will provide a clear explanation as to why the customer should give you their business,
- Will encourage visitors to your site to take action.
When you take all these factors into consideration, it’s really worth making a quick telephone call to see just how we can best serve your business. Let’s get started today!